Corporate Design
The colors of GWH
GWH's appearance is rich in color and contrast. The spectrum ranges from minimal use of color with the green GWH logo to multicolored designs. We take the respective target group into account and adapt the use of colors accordingly—from serious, informative, and focused on figures, data, and facts (target group: banks/shareholders) to colorful layouts that radiate emotional closeness, well-being, and warmth (target group: tenants).
Primary color
GWH logo green
The primary color of GWH is the green shade of the GWH logo. It is the most striking color of GWH and therefore one of the most important elements of the corporate identity. It should therefore be used in all publications.
GWH Green
RGB: 0 150 150
CMYK: 100 0 47 0
HEX: #009696
Pantone: 321C
HKS: 51
RAL: 5021
Secondary color
Grass, fir & coral
The addition of the contrasting and fresh tones creates a modern, dynamic and high-contrast overall brand image.
Grass
RGB: 136 196 50
CMYK: 50 0 100 0
HEX: #88C432
Pantone: 3687
HKS: 67
Fir
RGB: 0 48 44
CMYK: 88 37 59 75
HEX: #00302C
Pantone: 5467C
Coral
RGB: 229 140 109
CMYK: 0 53 55 0
HEX: #E58C6D
Pantone: #1635C
Tertiary color
Rose & Sand
A selection of soft and warm colors rounds off the color palette and allows for reduced and emotional layouts.
Rose
RGB: 255 193 181
CMYK: 0 24 29 0
HEX: #FFC1B5
Pantone: 2337C
Sand
RGB: 238 204 170
CMYK: 0 15 23 0
HEX: #EECCAA
Pantone: 475C
Complementary shades of green
Mint, aqua, sage & lime
These shades of green lend a touch of modernity and freshness, strengthen an innovative and committed image and at the same time convey confidence and dynamism.
Mint
RGB: 19 203 181
CMYK: 60 0 37 0
HEX: #13CBB5
Aqua
RGB: 69 226 179
CMYK: 45 0 40 0
HEX: #45E2B3
Sage
RGB: 48 178 147
CMYK: 72 0 53 0
HEX: #30B293
Lime
RGB: 184 231 87
CMYK: 36 0 77 0
HEX: #B8E757
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Accessibility
Accessible color contrasts
Sufficient color contrast is a prerequisite for accessible digital products. Colors must not only be used for purely design purposes, but must also meet measurable contrast requirements.
- Icons, graphic elements, UI components: at least 3:1
- Text: at least 4.5:1
The contrast must always be checked using appropriate tools (browser tools, program plug-ins). This is WCAG level AA.
The GWH standard green (#009696) does not meet these requirements in all cases. For digital applications, the adapted green #008480 may therefore be used in exceptional cases (!), especially for text. This does not replace the brand green, but serves exclusively to ensure sufficient legibility.
As a general rule, colors can be freely selected as long as the required contrast values are maintained.
