corporate design
Visual world
We select images that capture real life moments, whether of young couples with children or older people, reflecting the diversity of our brand. Avoiding commercial and artificial photos, we favor authentic scenes full of closeness and caring to create an honest connection with all generations.
Pictures
Family - Young
The images should show authentic and heartfelt moments from the everyday lives of young people and families with children. We prefer scenes of connection, sharing and joy in bright and welcoming environments that reinforce the image of closeness and well-being.
Pictures
age
The photographs should show older people in positive and dynamic contexts, in social interactions, relaxed moments or during everyday activities. The images should radiate warmth, goodwill and inclusion and promote a welcoming, calm atmosphere while valuing the wisdom and experience of this age group.
Pictures
Don't
Avoid overly commercial, soulless photos that appear artificial and staged. Such images lack authenticity and spontaneity, often featuring frozen smiles and sterile backgrounds. They do not reflect real moments in life and could give the impression of being disconnected from the human values and closeness that the brand wants to convey.
