Application examples

CORPORATE DESIGN

Application examples for

Here you can see how the corporate design is applied in practice. Selected examples illustrate the practical use of logos, typography, colors, gradients, and images, and serve as a guide for the creation of new communication tools. This is how we ensure a consistent appearance.

subject areas

Logo
The basic shape of the GWH logo is the square. The symbol conveys stability, seriousness and calm. The design is clear and timeless.
Typography
GWH's communication takes place exclusively in the Univers weights. Univers 63 Extended Bold and Univers 65 Bold are available for headlines...
Colors
GWH's appearance is rich in color and contrast. The spectrum ranges from a reduced use of color with the GWH logo in green to multi-colored designs.
Progressions
Gradients are an important part of GWH's communication media. These can be used in the background, on images and in sub-elements (cards,...
Visual language
We select images that capture real moments in life, whether of young couples with children or older people, reflecting the diversity of our brand...

CORPORATE DESIGN

Application examples for

subject areas

Logo

Typography

Colors

Progressions

Visual language